Nickelodeon on Tuesday unveiled a robust lineup of animated and live-action series including a Dora the Explorer spinoff aimed at preschoolers and a family comedy from the writer-producer of the Reba during its annual upfront presentation to advertisers. The new slate — more than a dozen shows in all aimed at kids from post-millennials to tweens — will join a lineup that includes Teenage Mutant Ninja Turtles, picked up for a third season, and the previously announced Rabbids and Monsters vs. Aliens.
The network also announced a new live afternoon daypart, Nick Studio 10, and a partnership with Brian Robbins’ AwesomenessTV online site.
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The programing announcement also comes on the heels of the launch earlier this month of Nick’s first app, which was years in the making and has notched close to 400,000 downloads.
During the presentation at Jazz at Lincoln Center’s Rose Hall in Manhattan, Nickelodeon Group president Cyma Zarghami is expected to tout the network’s new multi-platform development process which is aimed at seeding new content formats for today’s platform agnostic young consumers.
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