As women of color continue to break through beauty barriers, embrace their uniquely beautiful selves and celebrate their naturally curly, wavy and coily hair textures out loud, longtime hair care brand Design Essentials® is there to meet them every step of the way! As the salon brand known as “Your Partner in Style,”Design Essentials® will bring its Design Essentials® Natural line within reach to consumers at Sally Beauty Supply Stores nationwide. A highly acclaimed natural hair care line among naturalistas, including top natural hair bloggers Chary Jay, Kinky Curly Coily Me and Mahoganyknots to name a few, Design Essentials® Natural will make its Sally debut during Black History Month (February), honoring the diversity and beauty of women of color.
This retail debut marks the first time in the brand’s more than 20-year history when select Design Essentials® products will be made available to consumers outside the doors of salons. Manufactured by McBride Research Laboratories (MRL), Design Essentials® has been renowned for more than two decades as a global hair care brand comprised of premium salon-quality products.
“As an iconic brand with more than 20 years in the black hair care industry, we thought it would be fitting to have our natural products within reach of women who are embracing and making a statement through their natural beauty,” says Tracey Gibson, Director of Marketing for McBride Research Laboratories. “Throughout Black History, we’ve seen so many icons like Pam Grier, Angela Davis, Chaka Khan, and more recently, starlets like Chrisette Michele, Solange Knowles and Jill Scott showcase their natural beauty to the world. With the retail launch of Design Essentials® Natural, we are proud to give consumers access to our salon-quality products so that they too can bask in their natural glory.”
“Comprised of trusted ingredients such as Shea and Almond Butter, Jojoba and Olive Oil, the Design Essentials® Natural line is designed to enable consumers to consistently create salon-quality results in between salon visits,” says president of McBride Research Laboratories Cornell McBride, Jr. “Products used in the salon must deliver superior formulations, expert craftsmanship and a gold standard in quality and function. We are thrilled to extend this standard by offering Design Essentials® Natural beyond salon doors as a response to the demands of our growing customers.”
Design Essentials® Natural will debut on Feb. 1st in Sally Beauty Supply Stores nationwide. This collection will further expand into other retail stores and select beauty and barber supply stores throughout 2013. Consumers can also find these products in salons with no difference in pricing compared to retail stores.
To find out which retailers carry the Design Essentials® Natural line, visitwww.designessentialsnatural.com as well as Design Essentials® on Facebook(facebook.com/DesignEssentials) and Twitter (@DesignEssntials).