They can also ignite controversy, as Janet Jackson did with her halftime “wardrobe malfunction” in 2004. Last year, performing with Madonna, British-born hip-hop star M.I.A. gave the finger to 114 million people.
Outraged by the raunchy behavior, or simply to capture some of the Super Bowl’s supersized audience, some religious programmers are now producing halftime shows of their own.
In direct response to the Jackson breast-baring, Sky Angel, a national Christian television network, the next year offered a halftime alternative to Paul McCartney singing “Hey Jude,” with a special that included testimony from Christian athletes, as well as commentary about the Patriots-Eagles matchup.
More recently, Catholic TV and the Eternal Word Television Network have aired the Faith Bowl at halftime. Produced by the Hollywood-based, Catholic-oriented Family Theater Productions, the show has featured Catholics in sports preaching about how faith can inspire an athlete.
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