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October is designated as National Breast Cancer Awareness Month. This awareness is represented by a pink ribbon and pink items.

The Pink Ribbon is recognized as a symbol of support for breast cancer issues, treatment and especially for finding a cure. More importantly, the key motivational spirit behind the Pink Ribbon movement, is to make every woman and adolescent girl – across all age groups, aware the importance of breast health and screening.

Breast diseases are very common. Most of us would have come across a friend, a work colleague or a family member who has been affected by Breast cancer.  Perhaps, early detection could have saved our loved ones. By wearing a Pink Ribbon, you may just have reminded a woman to take the mammogram or breast self exam, that she may have been putting of.

In 1991, the Susan G. Komen Foundation handed out pink ribbons to participants in its New York City race for breast cancer survivors.  At the same time, Evelyn Lauder, who was the senior corporate vice president of Estee Lauder and Penny Alexandra who was an editor of the woman health magazine Self, came up with an idea to create a ribbon that the cosmetics giant Estee Lauder would distribute it in stores in New York City. Evelyn Lauder then promised to spread the ribbons in the entire country, but a color for the ribbon was not yet decided. Soon afterwards the ribbon became an identifying symbol for the fight against breast cancer. Son the color pink  became the signature color. It isnow easy to find many stores selling pink items to support the cause.

The American Cancer Society estimates nearly 226,870 women will be diagnosed with invasive breast cancer in 2012, and another 63,300 will be diagnosed with a non-invasive, early form of breast cancer, according to a prepared statement. Breast cancer remains a leading cause of cancer death in women, second only to lung cancer. More than 39,500 women will die from the disease in 2012. One woman in every eight will be diagnosed with invasive breast cancer in her lifetime.


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