James “Jazzy” Jordan, executive vice president, Verity Gospel Music Group, announced that the label has added Latice Crawford-Spain to its roster. Crawford-Spain is perhaps best known as a finalist in the second season of BET’s highly successful gospel music talent search, Sunday Best. A crowd favorite with a small frame and a big voice, Crawford-Spain left an indelible mark in the Gospel music industry since being introduced to the nation as a contestant on the show in 2009. About her new deal with Verity, Crawford-Spain says “I’ve waited to be here for three years, Verity was always the place that I wanted to be once I accepted the whole singing as a career thing…I’m super excited.”
“We’re looking forward to great things from Latice,” says Jordan. “She is the total package, she has an outstanding voice, she is a true worshipper, and she is a gifted writer. Latice has a clear vision for where she wants her music ministry to go, and we look forward to working with her to get there.”
Stanley Brown, former Sunday Best music director, and Senior Director, A&R, for Verity Gospel Music Group, says: “I think Latice is one of the strongest female vocalists in Gospel music. She has great tone, she’s a great song stylist, but she also has a captivating stage presence that makes her unforgettable.”
Crawford-Spain says that her experience on Sunday Best propelled her to pursue singing professionally. “I never wanted to sing; the effect of Sunday Best hit me after the show began airing. I would get approached by people who were transformed by Sunday Best and who talked about how certain performances effected their lives. Music is a life changer, and those stories made me want to do this for a living; they made me want to walk in my calling.”
Crawford-Spain says of her debut, “I definitely want this CD to be an uplifting album for women and girls – women are so materialized in society, I want to reiterate who we are in Christ. We have ministries and we have callings just like everyone else does. I just want a kingdom album, I don’t want it to be classified as church music, etc…I just want to do music that uplifts the kingdom and brings people back to the kingdom. I want something classic; something timeless. I want the old feeling of music back; real lyrics, real feelings that convict somebody’s heart and make them want to change.”
The daughter of a preacher, Latice Crawford-Spain grew up in the Bronx and Queens, New York. She is married to Jeff Spain, another Sunday Best season two contestant. The two met on the show. Crawford-Spain currently splits her time between Atlanta and New York and occasionally leads praise & worship, along with with her husband, at Wisdom Chapel International in the Bronx.