New figures released by The Numbers, a Hollywood box office website, show that despite G-rated movies earning 3 to 5 times more that R-rated movies, Hollywood continues to pump out more and more R-rated fare, which may be contributing to a continuing decline in domestic movie ticket sales.
According to report, Hollywood released 207 R-rated movies in 2011, 193 in 2010, and 184 in 2009. Yet, the average R-rated movie in 2011 made only $10.8 million, compared to $12.6 million in 2010, and $14.9 million in 2009.
In comparison, G-rated movies averaged $34.6 million in 2011 when 18 G movies were released, $56.6 million in 2010, when nine G movies were released, and $19.9 million in 2009, when 15 G movies were released.
Media pundit Dr. Ted Baehr, founder and chairman of the Christian Film & Television Commission (CFTVC), says thinks many in Hollywood have lost touch with what Middle America wants in the movies they choose to see.
“They don’t know how to market to the average American who is a churchgoing Christian who believes in God, country, and family,” Dr. Baehr said in a press release.
“Year in and year out, our statistics show that moviegoers prefer family-friendly movies with positive Christian, wholesome, patriotic, conservative, and traditional moral values,” Dr. Baehr said. The Numbers reported that G movies also consistently outperform R-rated entertainment in DVD and Blu-Ray sales and rentals.