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Benetton created the Unhate Foundation as a way to contribute to the creation of a new culture of tolerance, to combat hatred and build on Benetton’s underpinning values, according to the Unhate Foundation’s website.

Hotel Spotlight: The Waterhouse

Besides making world leaders make out, the foundation also has set up a “kiss wall” on Facebook that lets people upload their own kiss photos.

Take a look at the photos and tell us. Is this too far?

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While some people are taking the campaign as a good joke, the Vatican and some newspapers are not so forgiving. The ads have been banned  from press in some places.