Benetton created the Unhate Foundation as a way to contribute to the creation of a new culture of tolerance, to combat hatred and build on Benetton’s underpinning values, according to the Unhate Foundation’s website.
Besides making world leaders make out, the foundation also has set up a “kiss wall” on Facebook that lets people upload their own kiss photos.
Take a look at the photos and tell us. Is this too far?
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While some people are taking the campaign as a good joke, the Vatican and some newspapers are not so forgiving. The ads have been banned from press in some places.