See Controversial J Cole “Lost Ones” Video That Could Only Air At Midnight

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    The Internet was abuzz Wednesday morning after rapper J. Cole announced the world premiere of the new video for his hit song “Lost Ones,” which tells the story of a young, unmarried couple dealing with an unplanned pregnancy.

    The video, which debuted around midnight, was filmed in 2008 on the budget of $1, according to Cole. So far, “Lost Ones” has proven a hit with fans online, who praise the rapper for a no-frills, real-life approach to an issue many young people find themselves dealing with in life.

    Warning the language is explicit.

    Watch the video and tell us what you think:

    What do you think?

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