Mary Mary announced new partnership with Pillsbury.The announcement was held Monday August 29, 2011, at the “Doughboy™ Breakfast Boogie” event in Chicago, where Mary Mary was on hand to help unveil the brand’s new quick and delicious frozen breakfasts made with fresh, quality ingredients like real egg, meat, cheese and vegetables. The hosts of Gospel Music’s competition show “Sunday’s Best” have launched a new phase in their careers. They are Pillsbury spokeswomen.
Mary Mary, comprised of real-life sisters Erica and Tina Campbell, is the featured artist behind the catchy jingle, “Brand New Morning,” accompanying the new Pillsbury Frozen Breakfast TV spots, which began airing nationwide in September. The advertising campaign will be handled by Burrell Communications, a full-service marketing communications company long acknowledged as a leader in understanding consumer behavior in the African-American and “Yurban” (youth urban) markets.
On Monday morning, August 29, at Chicago’s Union Station, the duo joined the beloved Pillsbury Doughboy for the thrilling kick-off event, during which morning commuters received a complimentary taste of the new Pillsbury Grands! Biscuit Sandwiches and were treated to a special dance performed by 14 Pillsbury Doughboys.
“As busy professionals and even busier moms, we know that sometimes it’s a challenge to have a hot and satisfying breakfast in the morning,” the duo shared. “Our children come first so although it’s challenging, it’s not impossible to start the day off right when you have friends like Pillsbury there to help you out.”
Mary Mary’s involvement in the Pillsbury new product launch coincides with the duo’s challenge to churches across the nation to Do Something Big for their communities.
“We are excited to partner with Mary Mary to launch our latest addition to the frozen breakfast aisle,” said John Stockman, Pillsbury Frozen Breakfast Marketing Manager. “These new dishes are a delicious way to start your morning with a protein-filled breakfast made with fresh, quality ingredients that will fuel your spirit and your day.