First lady Michelle Obama and several other officials will unveil a new plate-shaped food icon today, Thursday June 2nd, that “will serve as a reminder to help consumers make healthier food choices,” the White House said. The first lady will be joined by Agriculture Secretary Tom Vilsack and Surgeon General Regina Benjamin during the event at the auditorium in the Department of Agriculture.
A Department of Agriculture statement, without describing the new icon, said it will be “an easy-to-understand visual cue to help consumers adopt healthy eating habits.”
“We presume that it will be divided into sections that will show you how much of different types of foods you should be eating,” said Elizabeth Cohen, CNN senior medical correspondent, about the plate image.
The move is part of Mrs. Obama’s push to fight childhood obesity.
Earlier this year, the first lady announced her campaign called Let’s Move, which is aimed at reducing childhood obesity in the United States within a generation.
During her announcement in February, she urged parents, teachers, physicians, coaches and kids to get involved and suggested they look at the new Let’s Move website for tips and updates on beating obesity in children.