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First Lady Michelle Obama visited The Gayle King Show to alert the public that their help is needed with military families.This weekend as we think about our soldiers who lost their lives in far off land, we pause for a  moment.

“This is a challenge to every segment of American society not to simply say thank you but to mobilize, take action and make a real commitment to supporting our military families,” Mrs. Obama said.

President Barack Obama, for his part, said it was time to do more to support “the force behind the force.”

“They, too, are the reason we’ve got the finest military in the world,” he said.

Over the past year, Mrs. Obama’s primary focus has been an ambitious campaign against childhood obesity, in which she urged businesses, non-profits, school and others to get involved in fighting the problem. Now Mrs. Obama, working closely with Mrs. Biden, wants to use that same model to tackle military family issue.

As a down payment, the White House released a list of companies and groups that already have signed on to the effort.

For example, Best Buy’s Geek Squad will help military families use technology to connect with loved ones who are deployed, Sears and WalMart will offer transfers to employees who are military spouses who have to move, and the national PTA will expand efforts.

Watch the video below: