Two-thirds of US consumers agree that the pressure to look good is much greater now than ever before, but that doesn’t always translate to feeling obliged to spend more money on health and beauty products, according to a global beauty survey by The Nielsen Company. Men account for 1/4 of that. There are great ways to take care of your hair that will prevent having to shave it all off.

Here  are 5 tips

1. Treat Wet Hair with Special Care Make sure you don’t dry out your hair too much after showering. Hair’s main component is a protein called keratin. Water stretches and weakens keratin molecules, so hair is more fragile when wet. Unfortunately, this is just when hair gets its roughest treatment: washing, drying and the application of all kinds of “care” products. To minimize damage, wash hair only as needed. If you have naturally oily hair, that may be daily, but most guys can go longer. Over washing can actually dull hair by stripping away protective oils.

2: Watch the Hair product is fine to use, but don’t go overboard with it.

Pomades and waxes, on the other hand, contain heavier ingredients like petroleum jelly and beeswax. Removing them may take repeated washings or a stronger shampoo than you would otherwise use, which can also damage hair. Newer, water-based formulas help avoid this problem. But remember: A little goes a long way.

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3: Match Your Shampoo to Your Hair Type- You might have to try out a few different types of shampoo before you find the right one. Clarifying shampoos treat oily hair with degreasers, including tea tree oil, rosemary and chamomile. Brittle hair that frizzes and splits easily might benefit from proteins, such as collagen, keratin, and wheat and silk proteins.When comparing brands of shampoo, don’t judge by price alone. The most expensive products and the cheapest sometimes contain the same active ingredients. Find the one that works best for you.

4: Get a Haircut Once hairs sprout from your scalp, it’s no longer growing — they’re just growing older. Hair on the end of a strand, or shaft, can be up to six years old. It’s seen a lot of wear and tear. Also, hair naturally loses moisture with age. The protective outer covering (the cuticle) can split at the ends, which can move farther up the shaft and lead to further weakness, dryness and damage. A regular trim helps nip the problem in the bud..

5: Eat Right and Exercise Your diet matters as much, if not more than, the products you use. Eating a healthy diet is the only way to truly nourish hair. Substances applied from the outside can only improve appearance and texture. Hair needs the same spectrum of nutrients as the rest of the body, and some are especially beneficial. For example, hair is largely protein. Meat and dairy foods pack the most protein punch, with soy foods running a close second. Biotin, a B vitamin, promotes softness and strength. It’s found in brown rice, leafy greens and eggs. The omega-3 fatty acids in fish and nuts are especially good for the scalp. Getting enough fluid in both food and drink is also essential to handsome hair. And exercise? It increases the blood flow, delivering all those nutrients to your scalp — which, you’ll remember, is where healthy hair starts.

Make sure to get a copy of The Men’s Health Big Book  Of Living Well. There are these tips and hundreds more.

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