Brooklyn-based brand MSHF is bringing a whole new meaning to the phrase, “walking on water.” They released a limited-edition NIke Air Max 97 sneaker injected with holy water from the Jordan River and they sold out within minutes after the launch.
“We were wondering, what would a collab with Jesus Christ look like?” head of commerce, Daniel Greenberg, told New York Post. “As a Jew myself, the only thing I knew was that he walked on water.”
The holy water in the ‘Jesus shoes’ can be seen through the sole of the sneaker next to the Bible verse, Matthew 14:25 (the story of Jesus walking on water). Other Christian symbols on the shoe include a single blood drop, a crucifix attached to the laces, frankincense-scented insoles and a Latin INRI inscription that translates to “Jesus the Nazarene, King of the Jews.”
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Walking On Water: $3,000 ‘Jesus Shoes’ Filled With Holy Water Sell Out In Minutes was originally published on getuperica.com