Legendary Hip Hop artist Warren G and Bronco Wine Company announced today a new promotional program for Allure Moscato, using Brand Elite, LLC, the Los Angeles company focused on entertainment and sports stars with active wine interests. Warren G will become the face of the brand as it expands in the U.S. market. Allure Moscato will be launching an extensive marketing campaign that consists of print, broadcast, television and social media messaging targeting the Urban demographic.
The Allure Moscato line, which features two different flavors (Allure Moscato and Allure Pink Moscato), is currently available in stores and online at popular retailers such as BevMo!, Whole Foods, Vons/Safeway, and more. For locations, please visit http://www.grappos.com.
“Who would’ve known that my favorite Moscato, Allure, would ask me to be their brand partner,” says Warren. “It’s exciting to be in the wine business and I know we can bring a lot of pleasure to our consuming audience. I’m looking forward to sharing my favorite pink Moscato with everyone.
“We’re very pleased to be working with Warren G, who has the bright, lively style of our Allure wines, and the same belief in top quality and value,” said Bronco CEO Fred Franzia. “I’m impressed by Warren G’s interest in wines and I know we’re going to have a big success.” Bronco is the fifth largest winery in the country, and the Franzia family is the largest vineyard owner, now celebrating its 120th year in the California wine business.
“This is another wonderful tie-in for our celebrity-winery packages,” said Brand Elite president RC Mills. “We’re excited to partner with one of the largest wine companies in the world and expand our markets.” The company previously introduced Keyshawn Johnson’s XIX Cabernet Sauvignon and has several other projects in work.