“Jet” magazine launched in 1951 and has since become one of the most enduring magazines reflecting the Black experience. Today, it experiences a rebirth with a redesign. Coming off a revamp in 2010, Jet has again tweaked its look and feel to be even more attractive to today’s reader. Given the popularity of the Internet, where people have increasingly turned for news and information, magazines have to keep finding new and creative ways to attract and keep readers.
“We’ve got a new logo, we’ve got brighter colors, we’ve got more white space, overall it’s a more modern book,” Mitzi Miller, Jet Magazine’s editor-in-chief told the Tom Joyner Morning Show. “The size is still the same and the “Beauty of the Week” is still there,” Miller says. “Those were the top 2 questions. The text is a little bit bigger, so it’s easier to read and there are more infographics, the colorful charts that tell the story, so that it can be a faster read.”